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Apparently, Kewpie is not just a brand of mayo

From the most excellent exhibit Brilliant Exiles: American Women in Paris, 1900–1939 on display at the National Portrait Gallery until February 23, 2025:

Rose O’Neill 1874-1944 Born Wilkes-Barre, Pennsylvania

Rose O’Neill invented the internationally famous “Kewpie” cartoon character. It made her a millionaire and the highest-paid woman artist in the world. In Paris, she revealed a very different artistic side. There, she exhibited visionary artworks inspired by dreams and the unconscious.

O’Neill first exhibited at the Paris Salon in 1906 and was immediately elected to its prestigious membership. Fifteen years later, Parisian critics praised her one-woman show. It featured fantastic images influenced by pagan mythology and evolutionary theory.

O’Neill championed women’s economic independence and sexual liberation. She blamed fashion for constraining women, asking “How can they hope to compete with men when they are boxed up tight in the clothes that are worn today?” She once pretended to be pregnant to persuade a French clothier to make a corset-free, loose-fitting gown, like the one worn in this portrait. Her nonchalant pose and defiant gaze express O’Neill’s supreme self-assurance.

Here is the portrait, even more remarkable in person:

Painting of Rose O'Neill.

And yes this is the same Kewpie that endures as a brand of Japanese mayonnaise on sale at your local Costco.

Tracing phenomena through time is a humbling experience. The same exhibit dedicated a whole section to Josephine Baker — just try to categorize this.

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