I did it: I have found my coffee preciousness threshold. Our local coffee shop changed suppliers and only had the beans depicted below to offer. The very helpful barista even offered to pack me a bag of their own in-house coffee beans, which I declined but should have taken as the warning it was.
Because the beans were… fine. For a light roast, and particularly for the price. Perhaps even on par with Bird Rock, though I will need to make more than one pot for a real test. But everything about this coffee was over-designed, from the embossed packaging to the transparent plastic bag holding the beans to the “tasting notes” insert tucked into the outside pocket. And just look at that website (and the price)!
I am in fact embarrassed for buying it. Who is this for, and do they also own a Juicero? I choose beer over wine because I am repelled by the (usually faux) sophistication of the wine connoisseurs. I’d better reign in my coffee enthusiasm or else switch to tea.
