Antimemetics is a book about anti-memes, but what those are I didn’t quite get because the book itself was written antimemetically.
A part of it may be about inconvenient truths that are important but suppressed: you have to wait for the right time to share them more broadly outside of your group, as “the others” may ignore it or, worse yet, reject it outright. The work of on Curtis Yarvin features here prominently and you know what, maybe his ideas should have been suppressed? Although if I write so I would be a hypocrite, as I have myself recently wrote about the benefits of being more closed which is one of the main antimemes of Yarvin’s that Asparouhova cites.
Or they could be clear truths that are just inconvenient to follow and therefore get ignored, like handwashing. No argument there, although I would take her data point that only around 50% of medical professionals washes their hands at work with a large grain of salt.
And then of course any idea can receive the antimemetic treatment by the way of Straussianism or, what is much more common out there in the wild and is in fact the case with this very blog, by being coated in opaque, obscure and obtuse prose.